Program Details

A robust digital recruitment marketing platform is essential for any organization in today’s market.

Hueman has deep experience in combining recruitment operations with modern digital marketing strategies and solutions. With this knowledge, Hueman will help Portfolio Companies build and maintain a full-scope recruitment marketing ecosystem to drive more high-quality candidates in an efficient and scalable model.

Critical components of digital recruitment marketing include:

Career Site & Tech Stack

Hueman will build a fully-functioning career site (or an optimized career landing page) with an integrated tech stack. This tech stack will proliferate jobs while aggregating candidates in a single system. Often organizations spend unnecessary dollars on ad hoc job postings, but an appropriately designed career site can significantly reduce the need for these investments.

Employer Branding & Online Presence

Many organizations have clearly defined visual brands but do not have clarification around their Employee Value Proposition (EVP). Those that do have and promote an EVP throughout their digital platforms are more likely to recruit quality candidates. Hueman can assist in clarifying an Portfolio Company's messaging into an EVP that will be integrated across digital platforms – from social media to job sites – to ensure an optimized digital footprint.

Job Promotion Set-up

The art of promoting a job opening has evolved from a “post and pray” strategy to one that requires the blended knowledge of modern marketing, including search engine optimization (SEO), job board algorithms, and pay-per-click (PPC) advertising. Hueman will optimize job postings and build strategic advertising campaigns – from budget to design – to maximize promotional strategy; both paid and organic.

Job Promotion Management

Hueman will conduct ongoing job promotion management as needed. This includes:

  • Job post content & Search Engine Optimization (SEO)
  • Career site & Applicant Tracking System (ATS) analysis
  • Pay-per-click (PPC) campaign management
  • Strategic insight & support

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