As organizations continue to hire additional talent, fewer active candidates will meet the definition of a “perfect fit.” That’s why it’s essential to have a strategy in place now for attracting top talent — before demand in your industry matches or exceeds the available talent pool.
So how do you know if you’re attracting top candidates?
The answer starts with a review of your online presence and application process.
Your organization’s first impression happens long before a candidate ever reaches an application. It begins when job seekers start searching for roles online.
Are your job postings targeted and SEO-optimized to reach the most qualified audience? Once a candidate clicks through to your careers page, they typically decide within minutes whether your organization is a place they want to work. That decision is influenced by perceived culture, employer branding, online ratings and reviews, and factors like benefits and compensation.
If first impressions matter — and they do — what impression is your organization making?
Understanding your candidate application journey and experience is critical, especially since a candidate’s perception is formed before they ever begin the application itself.
In today’s hiring environment, organizations need processes and technology that can adapt quickly to changing market demands and appeal to candidates in multiple ways:
Your career site should be easily accessible and identifiable. It should provide prospective candidates with relevant information about your open positions, organization, and what it’s like to work there. It should also be apparent where the candidate can search for available jobs and candidates should be able to easily navigate those jobs in a secure setting.
Well-executed SEO on your career site and job postings will increase the visibility of jobs on search engines – from Google to Indeed. A career site and related content built using the latest in SEO techniques can give your jobs more visibility and can save you significant recruitment marketing dollars.
Your employer brand is a very powerful recruiting tool and tells candidates what it’s like to work for your organization. The better you are at employer branding, the more likely you are to attract top talent.
Today’s world is consumer-focused. Users now expect to see behind the curtain of organizations, and this includes when searching for a job. You must show a genuine message about what it’s like to work for your organization otherwise the message will be told for you.
Do you want to know what kind of first impression your organization is making on prospective candidates? Hueman’s FREE Candidate Experience Audit walks you through how well your online application process is performing or not performing in the following areas:
If you’re interested in receiving your organization’s FREE Candidate Experience Audit, please request one here. We will be in touch within one business day to schedule a review of your audit.