Hueman Blog

Resource Example

Posted by Dwight Cooper on Aug 29, 2018 8:33:37 AM
Greeking is placeholder text used by graphic designers and desktop publishers in layout proofs when the actual copy to be set either isn't available or isn't desired. Often greeking (also often referred to as placeholder, dummy, or FPO (For Position Only) text) is used even when text to be set (or a suitable facsimile) is available, but when the designer wants the viewer to focus on the layout rather than the text. Studies have proven time and again that, when presented with design proofs containing human readable text, people instinctively read and focus on the text more than on the design. To a creative trying to get a client to approve the proof of an article mechanical or a website design, keeping the viewer focused on the layout is important.

Since the 1500s Lorem Ipsum has been the standard for dummy text in the printing, typsetting, and graphic design industries. It began life as a galley of type an unknown printer scrambled to build a type specimen book. According to the website honoring this venerable piece of creative history, Lipsum.com: "Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old."