• Recruitment Solutions

    • Recruitment Solutions

      At Hueman, we realize that every person and organization is unique. We learn what makes your business unique and then build you a perfect recruitment solution.

      View All Solutions
      • Recruitment Process Outsourcing
        With our RPO solutions, we can manage your entire recruitment process, even onboarding, freeing up your HR team to focus on their core responsibilities.
        We have qualified and trained recruiters ready to supplement and support your hiring needs.
        Often referred to as permanent placement, we can help with your on-demand hiring needs.
        Grow your business through employment brand and digital talent marketing solutions.
  • Industries

    • Industries We Serve

      For more than 27 years, we have been providing recruitment solutions to organizations across various industries.

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      • Healthcare RPO
        Our talent solutions can help hospitals and healthcare systems with staffing shortages and more.
      • Life Sciences RPO
        Don't let delays in acquiring the right life sciences talent impede your research and drug development.
      • Retail RPO
        We help the retail industry find skilled customer service professionals to propel your business forward.
      • Manufacturing RPO
        Our strategic partnership allows us to tackle the complexities of manufacturing talent acquisition head-on.
      • Consumer Goods RPO
        The success of the consumer goods industry hinges on the right product and the right people in the right roles.
  • About

    • About Us

      At Hueman, our story is about creating positive, people-centric experiences—and we write a new chapter every day.

      Learn About Hueman
      • Our Story
        Our company’s story began in 1996 when our Founder, Dwight Cooper, launched a small recruitment firm in his spare bedroom in Jacksonville, Florida.
        Our awards and recognitions reflect our core values, passion, and commitment to our mission.
  • Resources

    • RPO Resources Hub

      Check out our guides, blog posts, tools, and success stories to improve your recruitment efforts. We're sure you'll find something valuable. Explore today!

      Visit Our Resource Hub

Real Talk on Talent: Talent Marketing

Unlock the secrets of attracting and retaining top-notch talent in our latest episode of Real Talk on Talent.


Join Hilary and Dina as they discuss how talent marketing goes beyond traditional brand marketing, focusing on an organization's most valuable asset – its people.

Video Description:

In a world where talent is king, harmonizing employer branding and talent marketing is critical to attracting and retaining top performers. The latest episode of Real Talk on Talent opens a portal to the world of strategic talent acquisition, where HR leaders and marketers collaborate to craft a resonant employer brand that attracts the best talent and keeps them engaged and loyal.

The episode begins with Hilary and Dina discussing the nuances of talent marketing. It's made clear that talent marketing is an umbrella term encompassing both recruitment marketing and employer branding. Talent marketing, as explained, considers the whole employee lifecycle, from candidate to employee, emphasizing the importance of maintaining consistent engagement across all stages of the employee experience. This includes understanding the 'talent identity' of individuals and how they perceive their relationship with the organization at various stages of employment.

As we move on, the conversation delves into the tactical components of developing a compelling employer brand. Hilary highlights the importance of aligning with the marketing team for consistent messaging. HR leaders are encouraged to enhance existing marketing campaigns with content that showcases the company's values and culture. The significance of optimizing the career website to reflect the employer value proposition (EVP) is also stressed. It is also acknowledged that as organizations evolve, so too must their employer branding, particularly in businesses where hiring is critical to revenue and in highly regulated industries.

Later in the episode, Hilary and Dina address the post-layoff landscape and strategies for attracting laid-off talent. The experts emphasize the importance of empathy and efficiency in the recruitment process and explain why showcasing a company's stability and employee value proposition is vital to appealing to candidates seeking security. They also discuss Leveraging LinkedIn for skilled worker recruitment and the potential for in-house talent acquisition during widespread layoffs.

In conclusion, this episode provides valuable insights on talent marketing and employer branding, making it essential listening for HR and talent acquisition leaders aiming to excel in attracting top talent.

Need Help Attracting Top Talent?
Contact us today to see how our RPO services can help your business succeed.

Other Resources

Check out our blog for recruiting resources, news, and tools that can help you.

Talent Acquisition Maturation Cycle Explained

The evolution of talent acquisition from a mere task of filling vacancies to a strategic imperative shaping organizational...

Topics: Talent Acquisition Strategy, Recruiting

Conference Recap: Navigating Healthcare Talent Acquisition

At a recent conference, industry leaders Bob Hanley, former CHRO and SVP of HR at the University of Chicago Medicine (UCM), and ...

Topics: Healthcare, Talent Acquisition Strategy, Talent Management

Ideas for Improving Staff Recruitment and Retention in the Emergency Department

Emergency medicine recruitment and retention have been, and continue to be, pressing challenges for healthcare organizations. For...

Topics: Recruitment Process Outsourcing
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