Must-Know Job Website Statistics for Your Online Recruitment Strategy

Posted by Joe Marino

Young woman smiling as she reads text on a desktop computer


The modern job hunt takes place right here—online. Job seekers turn to websites like Indeed, Glassdoor, Facebook, and LinkedIn. In this post, we dive into must-know statistics about the best job boards so you can have a strong online recruitment strategy.

Indeed

"Indeed strives to put job seekers first, giving them free access to search for jobs, post resumes, and research companies. Every day, we connect millions of people to new opportunities."

Indeed has over 250 million unique visitors every month. And to make the job application quick and easy for potential candidates, this job search engine features something called "Indeed Quick Apply." This relieves job seekers of punching in their work history and resume info repeatedly, which increases their likelihood of applying for open positions.

Here are more stats on Indeed:

  • 225 million resumes on Indeed
  • There are 600 million+ total ratings and reviews
  • Indeed is the largest jobs site in the US, Canada, and the world
  • In 2016, Indeed delivered nearly three-quarters of all interviews from job sites in the United States — 72 percent in total

LinkedIn

"The mission on LinkedIn is simple: connect the world's professionals to make them more productive and successful."

LinkedIn is a website that uses social networking to capitalize on job postings. You can connect with other professionals and stay updated with other organizations, candidates, or future employers.

This job search website also has a fast and functional job application process where candidates can use "Apply via LinkedIn" to pull profile information for open positions.

  • 75 percent of people who are going through a career change use LinkedIn
  • More than 830 million professionals use LinkedIn
  • Q3 FY22 Earnings showed that confirmed hires on LinkedIn increased 88 percent

Facebook

"Job postings appear on and link to your Facebook business Page. Potential employees have the chance to learn more about your business and the job opportunity before applying, ensuring you get informed job applicants."

There are almost 3 billion Facebook members worldwide, making Facebook the most popular social media network. Facebook expanded its network to recruitment efforts about five years ago and added a job posting section. The candidate will likely go to your company's social page, so make sure you have a strong digital presence. Take advantage of being able to post photos and videos of daily life at your company.

Here are more statistics on this global giant:

  • 83 percent of job candidates are active on Facebook
  • More than 40 million small businesses have active pages
  • 66 percent of companies use Facebook for recruiting
  • One in four people in the U.S. had searched for or found a job on Facebook.
  • 1.47 billion people on average log onto Facebook daily

Google

"Google brings together job postings from across the web, whether on websites run by small businesses or job sites with thousands of listings."

Google is an international search engine with over 3.5 billion searches daily. "Google for Jobs" provides job seekers with multiple options on where they can apply for the job they are searching for. Having a strong, SEO-optimized job description is crucial to reaching top talent. If they can easily find your job posting, they can easily apply. It's like you can lead the horse to water, and Google will make it drink.

Think of Google as a vital tool in your digital recruitment process.

  • 300 million job searches monthly (30 percent of all Google searches)
  • 37 percent of the Fortune 500 had integrated their jobs directly with Google
  • An average of 40,000 search inquiries every second of the day

ZipRecruiter

"With a single click, our powerful technology sends your job to 100+ job sites across the web, identifies the best candidates, and notifies them to apply to your job on any device they prefer."

ZipRecruiter is a job posting website with over one million company users. Their goal is to "help people find meaningful employment." According to the ZipRecruiter website, 80 percent of employers who post on ZipRecruiter get a quality candidate through the site in just one day. And after ZipRecruiter integrated with Google's job search experience, the organic conversion rate from Google grew 4.5x. Two birds, one stone!

  • No. 1 rated job search on Android and iOS
  • 110 million+ job seekers users
  • 2.8 million+ businesses users
  • #1 rated hiring site in the U.S.

Glassdoor

"Job seekers come to Glassdoor to get the inside scoop on what it’s like to work at your company. Ensure your employer brand is represented to the fullest."

Glassdoor is an anonymous company review website. Current and past employees can share the good, the bad, and the salaries. According to Glassdoor, the average job seeker reads at least six reviews when forming an opinion on a company, and 69 percent of job seekers will not accept a job with a company if they have a bad reputation.

  • 62% of Glassdoor users are more likely to respond to a recruiter from a company they recognize
  • 65% of users read at least five reviews before forming an opinion of a company
  • 80% of users agree their perception of a company improves after seeing an employer respond to a review

CareerBuilder

"Our mission is empowering employment. We are striving to organize all the world's human capital data and make it meaningful for society."

CareerBuilder has been a successful job posting website for over 20 years. Recognized by HRO Today magazine's Baker's Dozen as the top provider in overall customer satisfaction and the CareerBuilder Applicant Tracking ranked third.

  • There are over 80 million job applicants
  • 150 million candidate profiles
  • 3 million jobs posted monthly
  • Over 3,200 company career sites

The digital world is rapidly growing, and it's time to leverage these top career sites to optimize your online recruitment strategy.

To reach your full job listing potential, check out our World-Class Recruitment Guide: The Best Recruitment Strategies and Tips to Attract Top Talent.

Topics: Recruitment Marketing